There is no easy answers to good online marketing. The offers of “we can make you rank number one on Google” or “we can produce social media content that will attract lots of traffic” are no more than snake oil salesmen.
If you want to do your online marketing well it will take a significant investment in time, effort and understanding. Yes it is possible to outsource many aspects of this, however this will only be effective if you and all your staff buy into the process.
We do not claim to be the ultimate experts in this area, however we do claim to be able to help demystify what needs to be done and work with you to develop a sound strategy. We can point you to appropriate learning resources and tools. Depending on your budget we can find a mix between what we or other contractors will do and what you need to do yourself. To produce good results it always requires a significant input from you because you know your business in a way that we do not.
The good news is that all this is measurable.
Online marketing can be broken down into the following:
- Website design
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Email Marketing
- Social Media Marketing (Facebook, Twitter, YouTube, Instagram, Pininterst)
- Content Marketing (Press releases, Articles, Blogs)
- Local Searches
How much effort to put into what areas will vary from one business to the next. It is better to do one thing well than a smattering of things done badly. This needs a thought through strategy that both takes into account the nature of the specific business and a realistic assessment of the available resources.
As stated above there may be others that will be more expert than us, but probably no one more honest and productively able to work with you to produce excellent long term results if you are prepared to invest the time, energy and resources.
Please contact us to discuss ways in which we can work with you to produce the best online marketing strategy.