Email marketing if used correctly can still be a very effective form of online marketing.
A cleverly targeted email campaign can produce excellent results for a minimum of investment.
As with most forms of marketing the important thing is to ensure the email recipients are getting information that makes it worthwhile them opening and reading their email from you.
Remembering that you are not the centre of their universe is a good starting point.
We can advise you on appropriate strategy, help design and test suitable email templates.
Email clients, mobile phones and tablets all are notoriously bad at displaying html email exactly the way it was designed so thorough testing is very important.
If used badly email marketing can do your organisation significant harm so contact us for good advice on your email marketing strategy.