Search Engine Optimisation is the process of making your website perform as well as possible when a user searches for something you offer using Google or another search engine.
This process has become increasingly complex as Google in particular uses more and more of the real estate on their search results page for various different content all designed to give the user the most comprehensive information experience.
There is however, less and less space available for your website to gain visibility in this much more complex search results page.
It has become more and more important to have your site structured and optimised for this more sophisticated response .
It is also a world that rapidly changes as the Search Engines modify their results by incorporating more and different inputs as they continually try to get a better user experience.
All that said, in another sense search engine optimisation has become easier. The search engines get better and better at their goal which is providing the best result for the user. So if we just focus on a really good human experience with good quality information we will be making an effective start at optimising a site.
This strategy will only get you so far.
We need to fully optimise the site to really perform well, and lets be clear, performing well is not about where you might rank in a search result, but actually converting to a meaningful result. This result might be increased sales, more inquires or any other defined benefit from the time and money spent optimising the site.
Thus the optimisation starts trying to understand your target market, the personas of different users and the keywords they may use in their searches.
We analyse your competitors and what might or might not work for them.
It is important to then look at the structure and content of your existing site or to build a plan and a layout for a new site. Ideally this work is done before any content has been produced.
There is important layout, technical and structural bits all that can be tweaked to just be a little bit better than your opposition.
A strategy for ongoing content creation and revision is important as well as building links and recognition from other reliable websites.
A good social media presence where many users interact in a positive way with your site will give the search engines confidence that your site is reputable and has content that is meaningful to users.
Then we need to monitor how the whole strategy is working over time. Search engine optimisation is not a quick process or one that is set and forget. It needs continual review and attention.
We can assist as you work through this journey providing information and guidance. The split between what we do and what you do varies on the site, the nature of the business and your budget.
To do it properly is not quick, easy and able to be properly done for a few dollars per week.
The place to start is by talking with us.