The most affordable solution to developing the look of your new web site is to start with one of the huge range of WordPress templates (themes) available by design houses that specialise in theme production.
It is our job to configure this theme into something unique and compelling for your new website.
A really big part of achieving a great looking website is having access to good quality images that can make your site pop off the screen and instantly tell your story visually. There is many options for the purchase of stock images but the best results are often with custom professional photography. We can advise or sub-contract good solutions
In WordPress the theme is the look and it is in principle completely separated from the content.
This site also illustrates the crucial part of achieving an impressive final result is getting good images to display your business or organisation at it’s best.
If you do a search on WordPress themes you will find literally thousands to choose from, but all themes are not equal. Here is a few items to consider:
- In almost all cases you need a responsive theme. This means the theme adjusts it’s layout as you go from desktop to tablet to mobile phone. Many people search for information on mobile devices and this is increasing significantly. Often they will find a product or service while using the mobile device then follow up with a more detailed study or purchase on a desktop.
- The theme needs to be well supported. This means the developer is monitoring issues and releasing updates to improve and secure the theme. There is many free WordPress themes, however sometimes, although not always, these are not as well supported as the paid themes.
- The under the hood code needs to be robust, clean and well written. This is crucial to our ability to modify the theme in a controlled and manageable way.
- It is often a time and therefore cost saving if the theme comes with demo content. It is just quicker and easier to take a working site with real content and modify it to become a new site.
So how do you choose a starting look? Helping you work through this process is our job.
We can do it all or we can do it together.
Want to look at some more examples? Here are just a few examples to start with.
Woothemes have a good range of themes and are recognized as one of the market leaders. If you plan to build an online shop it is very likely we will recommend WooCommerce which comes from Woothemes.