SEO (Search Engine Optimisation) is the process of achieving good organic ranking in search engines for the broadest range of keywords that will drive the the maximum number of the right people to your web site. In the end it is not just about ranking high for a single particular set of keywords it is about using search engines to drive the most business through your site.
Organic ranking is where the search engine decides on the ranking rather than advertised listings where the order depends on the fee that is bid for the top position.
Developing and implementing a good SEO strategy cannot be done without the input of someone who clearly understands your business. Most often this is you and your team. It requires significant investment in time, energy and resources.
Everyone we know who has just outsourced their SEO for a large fee with the supposed guarantee of page one ranking has been ultimately disappointed. If you are thinking of getting someone to do SEO on your site start by reading Google’s Do you need an SEO article.
Some things can be outsourced but we believe the best results come with significant buy in from you and your staff.
Our job is to help develop the overall strategy. We can do many of the tasks like keyword research and on page optimisation but you will need to invest in content creation and social media interaction.
Ours is a partnership role. We can guide you through where to find good learning resources, what are the priorities and how to measure the outcomes.
As a start we recommend reading the Google SEO Starter Guide.
From there we can develop a strategy that is realistic about the resources that you can invest and find a mix between the services we provide and a targeted learning strategy that enables you to productively work through the process yourself.
Done well SEO can produce impressive long term benefits for your organisation but it must be seen in this long term context because improvements come slowly and it is a never ending process.
Please contact Nile Street Multimedia to discuss the best way for us to assist you to increase the profitability of your website.